Wedding anniversaries come with their own gift language — a traditional list of materials for each year that has evolved over centuries. Jewellery appears on that list at multiple points, and for good reason: it is the category of gift that, at its best, becomes more meaningful over time rather than less. An eternity ring given at a 25th anniversary is worn alongside the original engagement ring every day for the next 25 years.
This guide covers the key anniversary milestones and what jewellery works for each one.
The key milestones and their traditional materials
| Anniversary | Traditional material | Modern equivalent | Most popular jewellery gift |
|---|---|---|---|
| 1st | Paper | Clocks | Fine gold chain or simple pendant |
| 5th | Wood | Silverware | Silver bracelet or earrings |
| 10th | Tin/aluminium | Diamond | Diamond half-eternity ring |
| 15th | Crystal | Watches | Diamond drop earrings |
| 20th | China | Platinum | Platinum pendant or ring |
| 25th | Silver | Silver | White gold and diamond bracelet |
| 30th | Pearl | Diamond | Pearl strand or diamond bracelet |
| 40th | Ruby | Ruby | Ruby and gold ring or pendant |
| 50th | Gold | Gold | Yellow gold and diamond piece |
| 60th | Diamond | Diamond | Significant diamond jewellery |
The milestones we see most often in the showroom
10th anniversary — the diamond eternity ring. The 10-year mark is where most couples mark the occasion with a significant piece of jewellery for the first time since the engagement. The diamond eternity ring (half or full, platinum or white gold) is the natural complement to the existing engagement ring and wedding band. We typically recommend a half-eternity at the 10th — it sits more comfortably with the existing stack and costs less than a full eternity while looking indistinguishable when worn.
25th anniversary — silver and diamonds. The silver anniversary calls for something in white metal. Many couples upgrade to a significant diamond pendant or a white gold and diamond bracelet at this milestone. Others commission a bespoke piece that incorporates the original wedding ring design in some way — same engraving style, complementary metal.
40th anniversary — the Ruby anniversary. One of the most clearly defined anniversaries for jewellery. A ruby and yellow gold combination is rich and immediately meaningful. We source certified rubies from trusted Burmese and Sri Lankan dealers and set them in 18ct yellow gold in whatever style suits the wearer — statement ring, pendant, or earrings.
50th anniversary — the Gold anniversary. Yellow gold is having a strong resurgence and the 50th anniversary is the perfect occasion for an 18ct yellow gold piece. Popular choices include a yellow gold bangle, a gold chain with a diamond-set pendant, or a gold ring set with a warm coloured stone (yellow sapphire or champagne diamond complement 50th anniversary yellow gold beautifully).
60th anniversary — the Diamond anniversary. This is the one milestone where diamonds are the literal traditional material. At the 60th, the gift should feel significant. A three-stone diamond ring (symbolising past, present and future), a diamond brooch, or a diamond pendant on a fine platinum chain are all appropriate. Many couples at this milestone commission a bespoke piece that incorporates elements of jewellery from their life together.
Getting the right piece
When you come in to discuss an anniversary gift, bring: the anniversary milestone (we use it to guide material and scale), any photographs of jewellery the recipient currently wears (to ensure the new piece complements their existing collection), and your budget. We'll do the rest.
Book a consultation by calling 01786 462799 or visit us at 7 Murray Place, Stirling, Mon–Sat 09:30–17:00.
Shop the look
Pieces from our Stirling boutique that pair beautifully with this article.
- Most popular anniversary jewellery purchase at Ian Gallacher
- Diamond eternity rings (10th, 25th, 40th)
- Average spend on a significant wedding anniversary jewellery gift
- £600–£2,000
- Proportion of eternity ring commissions that are anniversary gifts
- ~70%
Source: Ian Gallacher Jewellers — 2025 gifting records
Source: Ian Gallacher Jewellers — 2025 customer data
Source: Ian Gallacher Jewellers — 2025 commission records
“The diamond eternity ring is the gift that almost every couple gets to eventually — usually on the 10th, 25th or 40th. What I love about eternity rings as anniversary gifts is that they're designed to sit alongside the engagement ring and wedding band. Together the three rings tell the whole story.”
Frequently asked questions
Sources & further reading
- [1] The Wedding Anniversary Gift Guide — Traditional and Modern Lists — The Goldsmiths' Company (accessed 2026-04-10)
- [2] National Association of Jewellers — Anniversary Gifting Research — National Association of Jewellers (accessed 2026-04-10)
- [3] GIA — Diamonds and Anniversary Gifts — Gemological Institute of America (accessed 2026-04-10)
People also ask
- What is the traditional 20th anniversary gift?
- Is an eternity ring appropriate as an anniversary gift?
- What colour stone is for a 40th anniversary?
- Can you buy jewellery for a man as an anniversary gift?
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